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minichr
Brand Identity + Logo

Minichr is an exciting online platform, exclusively dedicated to the world of anime and collectibles. Rare figures, vintage manga, or exclusive anime memorabilia, Minichr is that marketplace for it all. The brand demanded a visual identity extracted from Japanese Kawaii elements, with playful pastel mixes. The result is a message-driven brand that embraces the expressive story-telling world of Anime.

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