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Brand Identity + Logo

A fantasy design crafted for the youthful extension of the modernist jewelry brand Sophie Buhai, Parti embodies the brand's commitment to expressing a unique visual language through thoughtful proportion and scale. This line introduces a fresh focus on contemporary interpretations tailored for a younger, fashion-forward audience. Parti explores experimental and sculptural concepts, mirroring the notion of a vibrant gathering—much like the intricate assembly of jewelry—by blending diverse materials and textures. The core values: inclusivity, equality, and embracing self expression.

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