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This is a brand design concept for a secondary collection for Sophie Buhai, a modernist jewelry line. PARTI will be a collection fueled by a generation who supports sustainable pieces that are bold, playful, and outspoken. The collection name in essence is to celebrate and accept all walks of life, whether that is cultural diversity, age, sexual status etc. PARTI is made for those who want to feel authentic in their own skin and aesthetic.

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LOGO

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ALT LOGOS

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ELEMENTS/SHAPES

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PACKAGING

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PALETTE

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INSTAGRAM

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