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After our deep dive research, we head straight to the creative and fun part of the process, designing bags! Using what we previously researched in combination with what Coach already has in our family lines we come up with ideas that balance the brand language as well as what we believe will be a great trending and new product.

Below is an example of a more casual sketch process before putting the strongest ideas on the board. We would normally lay out our specific details to experiment with. For "Belted Family" we would take those ideas and quickly put together some options to see what is and isn't working. Sometimes we would put a secondary silhouette such as the crossbody to see whether the details and branding would work well on various bag shapes.

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